JALOW | Journal of Agribusiness and Local Wisdom

Tingkat Produktivitas Usahatani Padi Sawah di Wilayah Kerja Penyuluh Pertanian (WKPP) Kecamatan Trimurjo Kabupaten Lampung Tengah

Nur Afni — 2025-01-29

Padi merupakan komoditas utama dalam sektor pertanian yang memiliki peran strategis sebagai sumber pangan pokok bagi sebagian besar penduduk di Indonesia. Namun, produktivitas padi sawah di berbagai wilayah masih menghadapi berbagai tantangan yang mempengaruhi tingkat hasil panen dan keberlanjutan usaha tani. penelitian ini untuk mengetahui aktor-faktor apa saja yang memengaruhi tingkat produktivitas padi sawah di Kecamata Trimurjo Kabupaten Lampung Tengah. Penelitian ini akan dilakukan di WKPP (Wilayah Kerja Penyuluh Pertanian) Kecamatan Trimurjo, Kabupaten Lampung Tengah. Waktu pelaksanaan penelitian adalah Januari 2023 – Februari 2023. Jumlah sampel yang diperoleh adalah sebanyak 98 petani. Metode penelitian yang digunakan adalah metode kuantitatif dan kemudian data dianalisis dengan analisis deksriptif dan Analisis Regresi Linier Berganda. hasil penelitian yaitu umur responden berkisar pada kelompok umur antara 15 – 64 tahun sebanyak 53 orang atau dalam kategori produktif. tingkat pendidikan formal sebagian besar atau sebanyak 62 orang petani padi sawah (63,26%) telah menempuh tingkat pendidikan formal sampai ke jenjang sekolah menengah, yaitu SMP. Luas lahan garapan yang dimiliki petani padi sawah di Kecamatan Trimurjo berkisar 0,19 – 1,13 ha atau termasuk kategori sempit. luas lahan garapan berpengaruh signifikan terhadap tingkat produktivitas padi sawah sedangkan umur petani dan pendidikan formal tidak berpengaruh signifikan.

The Asymmetric Impact of Exchange Rates on Indonesia's CPO Export Value

Sri Utami Lestari — 2025-01-29

This study examines the asymmetric effect of the rupiah exchange rate on Indonesia's Crude Palm Oil (CPO) exports during the period 2006 to 2023. Utilizing the Nonlinear Autoregressive Distributed Lag (NARDL) approach, this study captures the short-term and long-term asymmetric relationship between exchange rate fluctuations and export values. Earlier research typically use linear models on aggregate data, thus possibly ignoring sector-specific dynamics. This study, on the other hand, focuses on the unique characteristics of CPO exports, which reveal different responses to rupiah appreciation and depreciation. The results of the analysis indicate a significant asymmetric effect in the long run, where rupiah depreciation increases the competitiveness of CPO exports, while appreciation tends to decrease it. However, no significant asymmetric impact was found in the short run. The NARDL analysis reveals that depreciation in the exchange rate exerts a more significant influence on export performance compared to appreciation., thus supporting the need for adaptive policies to maintain export stability in the CPO sector.

Partisipasi Anggota Kelompok Wanita Tani (KWT) dan Keberlanjutan Program Pangan Lestari (P2L) di Kabupaten Lampung Tengah

Ely Novrianty — 2025-01-29

Keberlanjutan program pangan lestari merupakan salah satu tantangan utama dalam upaya mencapai ketahanan pangan global. Provinsi Lampung menjadi salah satu provinsi sasaran program tersebut yang telah dilaksanakan secara merata di 15 kabupaten/kota di Provinsi Lampung. Partisipasi aktif masyarakat dalam program pangan lestari menjadi kunci keberhasilan dan keberlanjutan inisiatif tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh partisipasi anggota kelompok wanita tani (KWT) terhadap keberlanjutan dalam program pangan lestari (P2L). Metode penelitian yang digunakan adalah metode kuantitatif deskriptif. Metode analisis data yang digunakan analisis regresi linier sederhana. Lokasi penelitian dilaksanakan di Kabupaten Lampung Tengah. Pemilihan lokasi atas pertimbangan bahwa Kabupaten Lampung Tengah dan dilaksanakan pada November 2023. Populasi dalam penelitian ini yaitu anggota KWT di Kabupaten Lampung dengan jumlah 120 orang. Penentuan jumlah sampel penelitian menggunakan rumus Slovin (Noor, 2011) dengan presisi 15% sehingga didapatkan sampel sejumlah 31 orang anggota kelompok wanita tani. Penelitian yang telah dilakukan maka dapat disimpulkan bahwa Tingkat partisipasi anggota kelompok wanita tani (KWT) berpengaruh signifikan terhadap keberlanjutan program pangan lestari (P2L).

MARKETING MIX STRATEGY OF TOFU PRODUCTS IN TOFU AGROINDUSTRY IN JAMBI CITY

Inez Almira — 2025-01-29

This research aims to (1) Describe the general picture of the tofu agroindustry in Jambi City, (2) Analyze aspects of the marketing mix that has been implemented by the tofu agroindustry in Jambi City. The selection of the research location was carried out purposively by considering production capacity and number of workers. Respondents in this research are agro-industry owners. The analytical method used is descriptive qualitative by providing assessments using a Likert scale (4,3,2,1). The results of this research show that, (1) the Tofu Koni, Tagor Kuring, and Ghaizan Alfarizi agro-industry is an industry that produces wet tofu and dry tofu located in Jambi City with different numbers of workers, namely 9 people, 6 people, and 3 people. . Production activities are carried out every day and use grinding machine technology. Products are distributed to market distributors in Jambi City. The selling price of the product is different for each agro-industry starting from Rp. 600 – Rp. 11,000, (2) The overall implementation of the 7P marketing mix strategy implemented by Tahu Koni Agroindustry, Tagor Kuring Agroindustry, and Ghaizan Alfarizi Agroindustry is in the good category. The three agro-industries can maintain aspects of the marketing mix that are in the good category and improve and improve aspects of the marketing mix that are still in the poor category. Aspects that need to be improved are the promotion aspect, the people aspect and the physical evidence aspect.

ANALYSIS OF CONSUMER PREFERENCES AND SATISFACTION WITH BULOG RICE SALES IN ALAM BARAJO DISTRICT, JAMBI CITY

vidiya tamara — 2025-01-29

ABSTRACT

The increasing competition in the rice market in Indonesia encourages the importance of understanding consumer preferences and satisfaction levels for rice sold by the Logistics Affairs Agency (Bulog). This study aims to (1) describe the socio-economic situation of Bulog rice consumers in Alam Barajo District, Jambi City, (2) to analyze consumer preferences and satisfaction with Bulog rice, and (3) to analyze socio-economic influencing factors on Bulog rice consumer preferences. The research was conducted in Alam Barajo District, Jambi City. The research was conducted for three calendar months. The data used were primary data and secondary data with a total of 50 respondents. The data was analyzed by means of statistical tests by regression method and satisfaction test. The results of consumer research have a high level of satisfaction and interest in Bulog rice, Importance Performance Analysis (IPA) analysis of rice attributes that are included in the main priority quadrant (I) are cleanliness, texture and price. The attribute that is included in the quadrant that maintains its achievement (II) is endurance. The attributes included in the low priority quadrant (III) are the aroma and integrity and uniformity of rice.The attributes included in the satisfactory quadrant (IV) are color and distribution services. The Customer Satisfaction Index (CSI) analysis results of the satisfaction index obtained are 0.7767 which means it is in the satisfied category. Consumer preferences are influenced by income, number of family members, amount of household expenses, and employment while those that do not affect preferences are age and education.

Typology of the social learning process of ornamental plant farmers using social media for e-commerce in Bogor Regency

Pera Nurfathiyah — 2025-01-29

The advancement of information and communication technology (ICT) has created a digital literacy gap among ornamental plant farmers, particularly in utilizing technology to increase income by expanding access to market knowledge and information. This study aims to identify the typology of ornamental plant farmers based on their behavior in using social media for e-commerce. The findings of this study are intended to provide recommendations on which stages of the social learning process need to be improved to address the digital literacy gap among ornamental plant farmers. This research employs a survey method using questionnaires and qualitative data to support and explain the findings. Data collection was conducted using a simple random sampling method, resulting in a sample of 210 ornamental plant farmers in Bogor Regency. The data were analyzed using an index score, where the scores from direct social media pathways and socially mediated of social media use for e-commerce were converted into a scale of 0 to 100. The scoring categories were: < 50 (low), > 50–75 (moderate), and > 75 (high). The results indicate that the typology of farmers based on direct social media usage and socially mediated pathway into the third type, where their behavior in using social media for e-commerce is high, but their use of direct social media pathways and social media system pathways is low. These farmers are in the learning stage of reproducing results from observations and suggests that farmers have a relatively good ability to utilize social media for e-commerce activities.