Sihombing, J.K. , Octavia, A. and Fitriaty, F. 2024. The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO . JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW. 8, 1 (Dec. 2024), 56-62. DOI:https://doi.org/10.22437/jbsmr.v8i1.36237.