SIHOMBING, Jul Kono; OCTAVIA, Ade; FITRIATY, Fitriaty. The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO . Journal of Business Studies and Management Review, [S. l.], v. 8, n. 1, p. 56–62, 2024. DOI: 10.22437/jbsmr.v8i1.36237. Disponível em: https://mail.online-journal.unja.ac.id/jbsmr/article/view/36237. Acesso em: 5 jul. 2025.