SIHOMBING, J. K. .; OCTAVIA, A.; FITRIATY, F. The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO . JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW, [S. l.], v. 8, n. 1, p. 56-62, 2024. DOI: 10.22437/jbsmr.v8i1.36237. Disponível em: https://mail.online-journal.unja.ac.id/jbsmr/article/view/36237. Acesso em: 27 feb. 2025.