Ikhsan, Feyza Muhammad, Syahmardi Yacob, Dede Suleman, and Hanan Laras Sabrina. “IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY”. JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW 7, no. 1 (December 22, 2023): 52-57. Accessed January 31, 2025. https://mail.online-journal.unja.ac.id/jbsmr/article/view/27980.