Sherlin I, Budaya I, Bustami E. PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING: A CASE STUDY ON PRIVATE COLLEGE STUDENTS IN SUNGAI PENUH CITY. JBSMR [Internet]. 2022Jul.8 [cited 2025Jan.1];5(2):242-7. Available from: https://mail.online-journal.unja.ac.id/jbsmr/article/view/17292