Sihombing JK, Octavia A, Fitriaty F. The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO . JBSMR [Internet]. 2024Dec.31 [cited 2025Feb.27];8(1):56-62. Available from: https://mail.online-journal.unja.ac.id/jbsmr/article/view/36237