GUPRON, Gupron; YANDI, Andri. MENINGKATKAN CITRA PERBANKAN MELALUI KUALITAS PELAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT PADA BNI KC SIMPANG RIMBO KOTA JAMBI . Jurnal Manajemen Terapan dan Keuangan, [S. l.], v. 11, n. 01, p. 186–197, 2022. DOI: 10.22437/jmk.v11i01.17321. Disponível em: https://mail.online-journal.unja.ac.id/mankeu/article/view/17321. Acesso em: 3 apr. 2025.