Pengembangan Sentra Industri UKM Krupuk Terasi Dalam Menghadapi Era New Normal: Studi Ukm Budi Jaya Makmur Di Desa Buden-Lamongan

Authors

  • Sabilar Rosyad Fakultas Ekonomi Manajemen, Universitas Islam Lamongan, Indonesia
  • Wisnu Priambodo Fakultas Ekonomi Manajemen, Universitas Islam Lamongan, Indonesia

DOI:

https://doi.org/10.22437/jkam.v4i2.10537

Abstract

Usaha Kecil Menengah (UKM) mempunyai peran penting dan strategis bagi pertumbuhan   ekonomi negara,   baik   negara   berkembang   maupun   negara maju.   Pada   saat   krisis   ekonomi   berlangsung   di Indonesia, Usaha Kecil Menengah merupakan sektor ekonomi yang memiliki ketahanan paling baik. Kemampuan   UKM perlu   diberdayakan   dan   dikembangkan   secara   terus menerus dengan berusaha mereduksi kendala yang dialami UKM,  sehingga mampu memberikan kontribusi lebih maksimal terhadap peningkatan kesejahteraan masyarakat. Penelitian ini menunjukkan bahwa penyebab menurunya penjualan adalah dampak dari pandemi Covid-19, kenaikan harga bahan baku, dan kurangnya inovasi produk. Oleh karena itu perlu adanya pembinaan dari pemerintah dalam mengembangkan  inovasi produk dan inovasi dalam pemasaran. Sehingga   eksistensi   sentra   industri   kerupuk terasi   dapat berkembang dan membuka lapangan pekerjaan bagi warga sekitar serta meningkatkan pendapatan asli warga desa buden..

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Published

2020-08-31

How to Cite

Rosyad, S., & Priambodo, W. . (2020). Pengembangan Sentra Industri UKM Krupuk Terasi Dalam Menghadapi Era New Normal: Studi Ukm Budi Jaya Makmur Di Desa Buden-Lamongan . Jurnal Karya Abdi Masyarakat, 4(2), 284-287`. https://doi.org/10.22437/jkam.v4i2.10537

Issue

Vol. 4 No. 2 (2020): Volume 4, Nomor 2, Agustus 2020

Section

Articles

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