Strategi UMKM dalam meningkatkan pendapatan dimasa pandemi Covid-19 guna mempertahankan kelangsungan usaha di era revolusi industri 4.0 (studi pada UMKM makanan dan minuman di Kabupaten Pasuruan)
DOI:
https://doi.org/10.22437/jpe.v16i4.14770Kata Kunci:
Strategy, Income, Industrial revolution 4.0, MSMEAbstrak
The purpose of this research is to find a strategy to increase MSME income during the COVID-19 pandemic to maintain business continuity in the era of the Industrial Revolution 4.0. The general goal is to increase the knowledge of MSME actors during the COVID-19 pandemic and increase the income of small and medium enterprises (MSMEs) for business continuity in Pasuruan Regency in the era of the Industrial Revolution 4.0. The method used in this study is a qualitative method using descriptive techniques, such as data reduction, data presentation, and concluding SWOT analysis. Informants in this survey are the Office of Cooperatives and Micro Enterprises and SMEs in Pasuruan Regency. The results showed that the Matrix Internal Factors (IFAS) and External Factors (EFAS) showed that MSMEs in the food and beverage business were located in cell V in identification, segment growth, investment choice, and specialization. The strategy that micro food and beverage businesses must be carried out in Pasuruan Regency to increase income to maintain their business in the face of the 4.0 industrial revolution. During the covid 19 pandemic, namely, on Strength Opportunity (SO), strategies used strength to take advantage of external opportunities were created.
Â
Unduhan
Referensi
Amri, A. (2020). Dampak Covid-19 terhadap UMKM di Indonesia. Jurnal Brand.2(1), 123-130
Andika, R., Pratiwi, S., Anisa, A., & Putri, S. A. (2020). Dampak Covid-19 terhadap pendapatan pedagang mikro pada pasar tradisional. Jurnal Ekonomi Islam Al-Sharf.1(1), 16-22
Ayu. (2020). Strategi pemasaran dalam meningkatkan penjualan pada Toko Bag Corner Ponorogo. In pembelajaran olah vokal di prodi seni pertunjukan Universitas Tanjungpura Pontianak.
Bahtiar, R. A., & Saragih, J. P. (2020). Dampak Covid-19 terhadap perlambatan ekonomi sektor umkm. Jurnal Bidang Ekonomi Dan Kebijakan Publik, 7 (6),19-24.
Hardilawati, W. laura. (2020). Strategi bertahan UMKM di tengah Pandemi Covid-19. Jurnal Akuntansi dan Ekonomika. 10(1), 89-98, https://doi.org/10.37859/jae. v10i1.1934
Harian Netral. (2014). Pengertian strategi menurut beberapa ahli. Harian Netral.
Koch, V., Kuge, S., Geissbauer, R., & Schrauf, S. (2014). Industry 4.0 - opportunities and challenges of the industrial internet. Strategy& Formerly Booz & Company, PwC. 13, 1-52
Mesran.dkk. (2020). Pengembangan UMKM, Pariwisata dan ekonomi kreatif dalam masa Covid-19 dan new normal. In Merdeka Kreatif di Era Pandemi Covid-19.
Ramadhan. (2020). Strategi Pemulihan UMKM di Masa New Normal. Asumsi diakses dalam,https://www.asumsi.co/post/strategi-pemulihan-ekonomi-UMKM-di-masa new-normal, Tanggal 20 Agustus 2021.
Satiti, Pilar and Wafrotur Rohmah. (2014). Pengaruh pendapatan dan peran aparat kelurahan terhadap kesadaran masyarakat dalam membayar pajak bumi dan bangunan di Semanggi RW VIII Pasar Kliwon Surakarta Tahun 2013. Skripsi. Universitas Muhammadiyah Surakarta
Schumacher, A., Erol, S., & Sihn, W. (2016). A Maturity model for assessing industry 4.0 readiness and maturity of manufacturing enterprises. 52:161-166, Procedia CIRP. https://doi.org/10.1016/j.procir.2016.07.040
Sedyastuti, K. (2018). Analisis pemberdayaan UMKM Dan peningkatan daya saing dalam kancah pasar global. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia. 2(1), 117- 127, https://doi.org/10.31842/jurnal-inobis.v2i1.65
Senekal, B. (2021). The first 40 years of Orania. Tydskrif Vir Geesteswetenskappe. , 61(2),526-550,, https://doi.org/10.17159/2224-7912/2021/v61n2a8
Hanoatubun,S.(2020).Dampak Covid–19 terhadap prekonomian Indonesia. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 146-153. Retrieved from https://ummaspul.e-journal.id/Edupsycouns/article/view/ 423
Sugiri, D. (2020). Menyelamatkan usaha mikro, kecil dan menengah dari dampak pandemi Covid-19. Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi. 19, 1 (Jul. 2020), 76-86, https://doi.org/10.32639/fokusbisnis. v19i1.575
Suharsimi, A. (2006). Prosedur penelitian suatu pendekatan praktik. Rineka Cipta: Jakarta.
Sularsih, H., & Nasir, A. (2020). Strategi usaha mikro kecil dan menengah (umkm) dalam menghadapi era revolusi industri 4.0 Di Kabupaten Pasuruan. Referensi: Jurnal Ilmu Manajemen dan Akuntansi, 8(2), 65-73.
Susanti, A., Istiyanto, B., & Jalari, M. (2020). Strategi UKM pada masa pandemi Covid-19. KANGMAS: Karya Ilmiah Pengabdian Masyarakat. 1(2), 67–74 https://doi.org/10.37010/kangmas.v1i2.50
Thaha, A. F. (2020). Dampak Covid-19 terhadap UMKM di Indonesia. Jurnal Brand. 2(1), 147-153
Zhou, K., Liu, T., & Zhou, L. (2016). Industry 4.0: towards future industrial opportunities and challenges. 2015 12th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2015. 2147–2152. https://doi.org/10.1109/ FSKD.2015.7382284
##submission.downloads##
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2021 Hermi Sularsih, Akhamad Nasir
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
