Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024

Table of Contents

• The INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY ON EMPLOYEE PERFORMANCE AT THE WESTIN JAKARTA HOTEL

  Dian Octarina, Rheinerr Sinaga, Alissa Fitri, Virka Putriaisyah

  1-6

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  Abstract views: 45 times | PDF downloaded: 15 times | Published: 2024-12-31

• The EFFECT OF JOB SATISFACTION AND WORKLOAD ON EMPLOYEE PERFORMANCE AT BANK SYARIAH INDONESIA MUARA TEMBESI BATANG HARI REGENCY – JAMBI

  Albetris Albetris, Sumantri Sumantri, Dwi Kurniawan

  7-13

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  Abstract views: 45 times | PDF downloaded: 11 times | Published: 2024-12-31

• THE EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH RELIGIOSITY AS A MODERATING VARIABLE

  Andi Rusni, Muhammad Nur Fietroh

  14-21

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  Abstract views: 24 times | PDF downloaded: 15 times | Published: 2024-12-31

• PROPOSED MARKETING STRATEGY FOR INCREASE BRAND AWARENESS OF KEDAI KITA AJA

  Axel Rafi Zidane, Hartati

  22-28

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  Abstract views: 28 times | PDF downloaded: 12 times | Published: 2024-12-31

• The INFLUENCE OF FINANCIAL LITERACY, FINANCIAL SOLVENCY, AND RISK TOLERANCE ON FINANCIAL SATISFACTION OF GENERATION Z, JAMBI CITY

  Djodi Aryajati, Rike Setiawati, Agus Solikhin

  29-36

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  Abstract views: 24 times | PDF downloaded: 9 times | Published: 2024-12-31

• The INFLUENCE OF FINANCIAL LITERACY AND PERCEIVED EASE OF USE ON FINANCIAL TECHNOLOGY (Case study of Micro, Small Enterprises in Rimbo Bujang District, Tebo Regency)

  Fatih Luthfi Anan, Rike Setiawati, Tona Aurora Lubis

  37-42

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  Abstract views: 26 times | PDF downloaded: 9 times | Published: 2024-12-31

• SHOPPING EXPERIENCE AND CUSTOMER REVIEWS ON SHOPPING LOYALTY ON SHOPEE E-COMMERCE Case study in Kersik Tuo Village Kayu Aro Subdistrict, Indonesian

  Indra Budaya

  43-47

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  Abstract views: 42 times | PDF downloaded: 32 times | Published: 2024-12-31

• EXPLORING THE TRANSITION OF SMART ELECTRICITY USERS TO GREEN CONSUMERS: AN OPEN KNOWLEDGE MAPS ANALYSIS

  Johni Paul Karolus Pasaribu, Johannes Johannes, Syahmardi Yacob, Ade Octavia

  48-55

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  Abstract views: 30 times | PDF downloaded: 20 times | Published: 2024-12-31

• The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO

  Jul Kono Sihombing, Ade Octavia, Fitriaty Fitriaty

  56-62

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  Abstract views: 30 times | PDF downloaded: 13 times | Published: 2024-12-31

• The EFFECT OF PERCEIVED RISK ON INTENTION TO USE OF E-WALLET IN JABODETABEK WITH THE MEDIATION OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE

  Dwinita Laksmidewi, Kairos Kumara

  63-70

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  Abstract views: 40 times | PDF downloaded: 18 times | Published: 2024-12-31

• A CRITICAL ANALYSIS OF CHIEF EXECUTIVE OFFICER SUCCESSION LITERATURE AND FUTURE RESEARCH AGENDA

  Nur Hasanah

  71-76

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  Abstract views: 40 times | PDF downloaded: 20 times | Published: 2024-12-31

• The INFLUENCE OF FINANCIAL LITERACY AND THE USE OF SOCIAL MEDIA ON PERSONAL FINANCIAL MANAGEMENT IN STUDENTS OF THE MANAGEMENT STUDY PROGRAM, FACULTY OF ECONOMICS AND BUSINESS, JAMBI UNIVERSITY

  Ruli Amanda Putra, Rike Setiawati, Firmansyah Firmansyah

  77-81

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  Abstract views: 30 times | PDF downloaded: 13 times | Published: 2024-12-31

• The INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS

  Sonia Risyafani, Musnaini Musnaini, Zulfina Adriani

  82-86

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  Abstract views: 26 times | PDF downloaded: 12 times | Published: 2024-12-31

• DETECTION OF IMPROVED EMPLOYEE PERFORMANCE BY USING WORK DISCIPLINE MEDIATORS

  Suprapto Suprapto, Anik Hermaningsih, Sri Kaidah

  87-93

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  Abstract views: 24 times | PDF downloaded: 12 times | Published: 2024-12-31

• MARKETING MIX STRATEGY AND SWOT EVALUATION TO IMPROVE MARKETING PERFORMANCE AT MOMOCI DESSERT MSMES

  Yosi Fadhillah, Mira Gustiana Pangestu, Hanan Laras Sabrina, Yossinomita Yossinomita

  94-98

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  Abstract views: 43 times | PDF downloaded: 16 times | Published: 2024-12-31

• ANALYSIS OF THE INFLUENCE OF SUBJECTIVE NORMS AND CONSUMER ANIMOSITY ON THE DECISION TO BOYCOTT ISRAEL-AFFILIATED PRODUCTS WITH BRAND JUDGMENT AS A MODERATING VARIABLE: A STUDY ON WEST JAVA MUSLIM COMMUNITY

  Muhammad Rifki Rasyid Pasha, Diana Sari

  99-104

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  Abstract views: 48 times | PDF downloaded: 18 times | Published: 2024-12-31

• The INFLUENCE OF HEDONIC VALUE AND CUSTOMER EXPERIENCE ON CONSUMER DECISION-MAKING: A STUDY OF FOREIGN BRAN RETAIL IN INDONESIA WITH CUSTOMER SATISFACTION AS MEDIATION

  Verliana Elzagi, Nasar Buntu Laulita

  105-113

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  Abstract views: 26 times | PDF downloaded: 20 times | Published: 2024-12-31

• USABILITY ANALYSIS OF THE CAREER SYSTEM AT JAMBI UNIVERSITY USING SUS AND HEURISTIC EVALUATION TO IMPROVE EMPLOYER SATISFACTION

  Lucky Enggrani Fitri, Dedy Setiawan, Teja Kaswari

  114-123

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  Abstract views: 33 times | PDF downloaded: 11 times | Published: 2024-12-31