Menggugat Stabilitas Makna : Suatu Pengantar atas Semiotika Sosial
DOI:
https://doi.org/10.22437/titian.v9i1.43660Kata Kunci:
Semiotika sosial, diskursus, genre, gaya, modalitasAbstrak
Tantangan utama yang dihadapi pendekatan semiotika struktural saat ini adalah keterbatasannya dalam merespons kompleksitas media dan komunikasi modern. Di sisi lain, kecenderungan reduksi dalam praktik interpretasi semiotik—yang cenderung ahistoris dan mengabaikan kompleksitas budaya serta konteks lokal—memperlihatkan kebutuhan akan pendekatan yang lebih reflektif dan kontekstual. Tulisan ini merupakan sebuah conceptual – review paper yang bertujuan menyajikan pemetaan terhadap konsep-konsep kunci dalam semiotika sosial serta menjelaskan transisinya dari prinsip-prinsip semiotika struktural. Semiotika sosial diposisikan sebagai strategi analisis yang menekankan pada produksi, interpretasi, dan penggunaan tanda dalam konteks sosial. Dalam kerangka ini, sumber daya semiotik dilihat bukan semata sebagai sistem kode linguistik, melainkan sebagai modal sosial yang digunakan secara strategis untuk mengonstruksi makna. Kajian atas gaya, genre, diskursus, dan modalitas sumber daya semiotik memungkinkan pendekatan yang lebih kontekstual dan kritis terhadap praktik representasi, sekaligus mengungkap relasi kuasa yang tersembunyi di balik praktik semiotik dalam berbagai lingkungan sosial.
Abstract
One of the main challenges faced by structuralist semiotics today lies in its limited adaptability to the complexities of modern media and communication. Simultaneously, there has been a notable reductionism in semiotic interpretation practices—often ahistorical and inattentive to cultural and local contexts—highlighting the need for a more context-sensitive and reflective approach. This article is a conceptual – review paper that aims to map out the key concepts in social semiotics and trace the theoretical transition from structuralist principles. Social semiotics is positioned as an analytical strategy that focuses on the production, interpretation, and use of signs within social contexts. In this framework, semiotic resources are understood not merely as linguistic codes, but as social modalities strategically employed to construct meaning. The study of style, genre, discourse, and modality within semiotic resources enables a more critical and situated understanding of representational practices and exposes the socio-political power structures embedded in semiotic activities across diverse contexts.
Unduhan
Referensi
Alshreif, N. (2016). Multimodal Writing: The Case of Graffiti. Arab World English Journal, 7(4), 453–466. https://doi.org/10.24093/awej/vol7no4.28
Althusser, L. (1970). Ideology and Ideological State Apparatuses (Notes Towards an Investigation). In B. Brewster (Ed.), Lenin and Philosophy and Other Essays (pp. 142–147). Monthly Review Press. https://mforbes.sites.gettysburg.edu/cims226/wp-content/uploads/2018/09/Week-3b-Louis-Althusser.pdf
Barthes, R. (1996). Unsur-unsur Semiologi : Langue dan Parole. In P. Sudjiman & A. van Zoest (Eds.), Serba-serbi Semiotika (2nd ed., pp. 80–88). Gramedia Pustaka Utama.
Barthes, R. (2002). S/Z (8th ed.). Blackwell Publishing.
Barthes, R. (2010). Imaji/Musik/Teks (A. Hartono & A. Adlin, Eds.; 1st ed.). Jalasutra.
Barthes, R. (2011). Mitologi (H. Purwanto & I. R. Muzir, Eds.; 4th ed.). Kreasi Wacana.
Barthes, R. (2012). Elemen-elemen Semiologi (K. Nazaruddin & A. Hartono, Eds.; 1st ed.). Jalasutra.
Barthes, R. (2013). Mythologies: The Complete Edition, in a New Translation. Farrar, Straus and Giroux.
Bezemer, J. (2020). Social Semiotics: Theorising Meaning Making. In D. Nestel, G. Reedy, L. McKenna, & S. Gough (Eds.), Clinical Education for the Health Professions (pp. 1–18). Springer Singapore. https://doi.org/10.1007/978-981-13-6106-7_26-1
Bezemer, J., & Jewitt, C. (2009). Social semiotics. In Handbook of Pragmatics (pp. 1–13). John Benjamins Publishing Company. https://doi.org/10.1075/hop.13.soc5
Bonde, A., & Hansen, A. G. (2013). Audio logo recognition, reduced articulation and coding orientation: Rudiments of quantitative research integrating branding theory, social semiotics and music psychology. SoundEffects - An Interdisciplinary Journal of Sound and Sound Experience, 3(1–2), 112–135. https://doi.org/10.7146/se.v3i1-2.15644
Bourdieu, P. (2013). Outline of a Theory of Practice (28th ed.). Cambridge University Press.
Findley, T. W. (1989). Research in Physical Medicine and Rehabilitation. American Journal of Physical Medicine & Rehabilitation, 68(2), 97–102. https://doi.org/10.1097/00002060-198904000-00010
Ghosh, S. (2016). Ferdinand De Saussure and the Development of Structuralism. International Journal of Sociology and Social Anthropology (IJSSA), 1(1), 59–64. https://ndpublisher.in/admin/issues/IJSSAv1n1f.pdf
Gregory, J. (2015). Science Communication. In International Encyclopedia of the Social & Behavioral Sciences (pp. 219–224). Elsevier. https://doi.org/10.1016/B978-0-08-097086-8.95088-8
Harrison, K., & Boyd, T. (2018). The Role of Ideology in Politics and Society. In Understanding Political Ideas and Movements. Manchester University Press. https://doi.org/10.7765/9781526137951.00011
Hodge, R., & Kress, G. (1988). Social Semiotics (1st ed.). Cornell University Press.
Hyon, S. (1996). Genre in Three Traditions: Implications for ESL. TESOL Quarterly, 30(4), 693. https://doi.org/10.2307/3587930
Jenkins, R. (2007). Pierre Bourdieu (4th ed.). Roudledge.
Kaptan, Y. (2021). “Down-to-Earth TV dramas”: The reception of authenticity, reality, and modality in Danish TV dramas. Critical Studies in Television: The International Journal of Television Studies, 16(4), 375–393. https://doi.org/10.1177/17496020211046333
Kozhbankhan, Y., & Kaldybekova, A. (2022). Problematic of Ideological Formation in Kazakhstan:Three-dimensional Practice of The Muftiate as an Ideological State Apparatus (An Althusserian Analysis). International Journal of Law and Management, 64(3), 273–291. https://doi.org/10.1108/IJLMA-08-2021-0191
Krampen, M. (1996). Ferdinand de Saussure dan Perkembangan Semiologi. In P. Sudjiman & A. van Zoest (Eds.), Serba-serbi Semiotika (2nd ed., pp. 55–63). Gramedia Pustaka Utama.
Kress, G. (2012). Thinking about The Notion of ‘Cross-Cultural’ from a Social Semiotic Perspective. Language and Intercultural Communication, 12(4), 369–385. https://doi.org/10.1080/14708477.2012.722102
Lewis, P., Descombes, V., & Harari, J. V. (1982). The Post-Structuralist Condition. Diacritics, 12(1), 2–24. https://doi.org/10.2307/464788
Long, J., & He, J. (2021). Social Semiotics and the Related Interpretation. Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021), 508–511. https://doi.org/10.2991/assehr.k.210806.094
O’Hagan, L. A. (2024). In Search of The Social in Social Semiotics: a Historical Perspective. Social Semiotics, 34(4), 634–655. https://doi.org/10.1080/10350330.2023.2167594
Olteanu, A., Kambouri, M., & Stables, A. (2016). Predicating from an Early Age: Edusemiotics and the Potential of Children’s Preconceptions. Studies in Philosophy and Education, 35(6), 621–640. https://doi.org/10.1007/s11217-016-9526-3
Parret, H. (1984). Peirce and Hjelmslev: The Two Semiotics. Language Sciences, 6(2), 217–227. https://doi.org/10.1016/S0388-0001(84)80017-0
Phan, P., & Corscadden, L. (2023). How to Write a Review Article. https://doi.org/10.55157/CS20231117
Saussure, F. de. (1988). Pengantar Linguistik Umum (H. Kridalaksana & R. S. Hidayat, Eds.; 1st ed.). Gajah Mada University Press.
Selander, S. (2024). Meaning-making and Transformative Engagement – Notes on Gunther Kress’s Social Semiotic and Multimodal Approach to Learning. Text & Talk, 44(4), 511–525. https://doi.org/10.1515/text-2022-0099
Serra, F. A. R. (2015). Constructing a Literature Review. Revista Ibero-Americana de Estratégia, 14(3), 01–05. https://doi.org/10.5585/ijsm.v14i3.2271
Sunardi, S. (2002). Semiotika Negativa (S. Djatmiko & A. Minarni, Eds.; 1st ed.). Kanal.
Tardy, C. M., Sommer-Farias, B., & Gevers, J. (2020). Teaching and Researching Genre Knowledge: Toward an Enhanced Theoretical Framework. Written Communication, 37(3), 287–321. https://doi.org/10.1177/0741088320916554
Thibault, P. J. (1991). Social Semiotics as Praxis: Text, Social Meaning Making, and Nabokov’s Ada (1st ed.). University of Minnesota Press.
Thwaites, T., Lloyd, D., & Mules, W. (2009). Introducing Cultural and Media Studies : Sebuah Pendekatan Semiotik (1st ed.). Jalasutra.
van Leeuwen, T. (2005). Introducing Social Semiotics (1st ed.). Routledge.
Vannini, P. (2007). Social Semiotics and Fieldwork. Qualitative Inquiry, 13(1), 113–140. https://doi.org/10.1177/1077800406295625
Wallenstein, S.-O. (2008, December). The Insides and Outsides of Reason : Lévi-Strauss at 100. The Site Magazines. http://www.sitemagazine.net/issues/24_2008
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Aditya Nirwana, Wawan Eko Yulianto (Author)
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Titian: Jurnal Ilmu Humaniora is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish their manuscripts in Titian: Jurnal Ilmu Humaniora agree to the following terms:
1. The copyright in each article belongs to the author.
2. The author acknowledges that Titian: Jurnal Ilmu Humaniora reserves the right to be the first to publish under a Creative Commons Attribution-ShareAlike 4.0 International License.
3. Authors may submit articles separately, arranging for non-exclusive distribution of manuscripts that have been published in this journal to other versions (e.g., delivery to the author's institutional repository, publication into a book, etc.), acknowledging that the manuscript has been first published in Titian: Jurnal Ilmu Humaniora.
