Faktor yang Memengaruhi Minat dan Cara Membaca Masyarakat Indonesia di Era Digital, serta Dampaknya Pada Bisnis Media Cetak
DOI:
https://doi.org/10.22437/titian.v5i1.10695Kata Kunci:
teknologi, media cetak, media digital, masyarakat, kebiasaaan membaca, industri mediaAbstrak
Perkembangan teknologi juga berdampak pada perubahan kebiasaan masyarakat. Salah satu yang paling mudah untuk dilihat ialah minat membaca media cetak seperti buku, surat kabar, maupun majalah. Berbagai penelitian juga menunjukkan, kemunculan media digital (internet) berdampak pada menurunnya minat membaca media cetak, dan hal ini terjadi di banyak negara dari berbagai belahan dunia, termasuk Indonesia. Selain itu, kemunculan media digital juga berdampak pada perubahan cara membaca masyarakat, yang sebelumnya membaca intensif kini menjadi membaca ekstensif. Inilah yang membuat bisnis atau industri media cetak seakan berada “di ujung tandukâ€. Mau tidak mau, suka tidak suka, jika ingin bertahan bisnis media cetak harus beradaptasi ke media online.
Unduhan
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